The Kitchen Table Plan
How to plan a small business on one sheet of paper, test it in evenings and weekends, and know when it is ready to be your job.
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About this book
Nell Ashworth started her coaching practice at her kitchen table in Chorlton with a notebook, a laptop and no idea how to send an invoice. The Kitchen Table Plan is the book she wishes she had then. It covers the one-page plan, pricing without apologising, finding your first five clients, keeping the money straight and deciding when to go full time. Friendly, practical and firmly grounded in what small, one-person businesses actually need.
You do not need a forty-page business plan. You need one sheet of paper, folded into quarters. In the first square, write what you will sell, in a sentence a nine-year-old would understand. In the second, write who will buy it, as a real person, not a market segment. In the third, write how they will hear about you. In the fourth, write what it will cost them and what it will cost you. Stick it on the fridge. Look at it every morning while the kettle boils. Change it as often as you need to. Min
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About the author
Nell Ashworth
For twenty-two years I worked in HR for a large insurance company in Manchester. I ran restructures, wrote policies nobody read and sat across the table from a great many people on the worst day of their working lives. At forty-nine I sat on the other side of that table myself, and it was the best thing that ever happened to me, though it took a year to admit it. Now I coach people through career changes from my kitchen in Chorlton, with a lot of tea and a dog called Biscuit under the table. My books are short because my readers are busy. They are honest because I have had enough of the other kind.
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